Quick search:

Who to     contact   Organizing Committees     Topic     Convenors People and contacts List of delegates    Our       sponsors

Conference   venue    Advice for  participants    Useful    information List of deadlines    Other    Brazilian conferences

Registration   details   Accommod-   ation     Local     tours

Conference   theme      Keynote       speakers       *  Main  *       * topics *    Contributed   papers     Posters   Special interest groups Special sessions Administrative meetings

Timetable outline Programme details Monday's programme Tuesday's programme Wednesday's programme Thursday's programme Friday's programme

Notes for participants and authors Guidelines for authors & organizers Announce-   ments

This paper is from Session 5C: Statistics and journalism

which comes under Topic 5: Statistics education and the wider society             Full topic list

(Monday 3rd, 14:00-15:30)

Working together with the media — experiences of Statistics Finland

Presenter

• Reija Helenius (Finland)

Abstract

The media is a key partner and customer group for national statistical agencies. The media largely creates the public image of a national statistical organisation. What types of statistics are presented in the media, and how widely and in what way, are the essential questions. It is a challenge to the services of an NS0 to answer these questions. The keys to answering them are co-operation, development of electronic services and organisation of training for journalists. Understandability and ease of use are also crucial for widespread use of statistics. The presentation is a summary of how we at Statistics Finland have developed our services to the media and how we continue to study and monitor our public image.