This paper is from Session 7A: Statistical literacy beyond the classroom

which comes under Topic 7: Statistical literacy in the wider society

Taking statistical literacy to the masses with YouTube, blogging, Facebook and Twitter

Presenter

• Nicola Ward Petty (Statistics Learning Centre, Christchurch, New Zealand)

Abstract

Social media enables us to connect with the world. Statistics Learning Centre YouTube channel has short friendly videos about statistics and receives over 1000 views a day from all over the world, accompanied often by grateful thanks. The blog, Learn and Teach Statistics and Operations Research, receives 2000 hits per week, which has grown through email lists, Twitter, Facebook and judicious choice of topics, keywords and tags. In this session I will describe the growth of each of these endeavors, explaining how to get started and providing pointers for reaching out with the message of statistical literacy to a wider society.